Smith & Forge Hard Cider

Smith & Forge is rooted in 19th century tradition. Made strong in the fine tradition of making things strong.

Copywriter: Gordo
Jr. Designer: Andreas Aristedes

I wrote modern-day copy to 19th century imagery in the ubiquitous meme style that thrives on Facebook and Instagram.

'The Hard Times' was a campaign we ran to bring historic events to light with a twist. Usually an outrageous feat of strength made possible by an equally strong cider.

 

REDD'S Apple Ale

Copywriter: Gordo
Jr. Designer: Andreas Aristedes

For the release of the limited Blueberry Ale flavor, we created limited release-style movie posters, complete with critic review snippets.
 

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#SummerYourWay was a campaign we ran to communicate a unique point-of-view on traditional summer activities. Because when you've got REDD'S Apple Ale in hand, why settle for ordinary?

 

REDD'S Wicked

Copywriter: Gordo
Jr. Designer: Andreas Aristedes

For the brand that's all about pregaming, we created the #WickedHour — a time after happy hour but before last call, where you go all out before you all go out. Legally, I was never able to say that.

 

Pepto Bismol

Creative Director: Jeremy Filgate
Associate Creative Director: Salina Cole
Copywriter: Gordo

Pepto Bismol decided I could say whatever I wanted, as long as it tied back to food or overindulgence. For that, Adweek recognized Pepto as one of the "25 Funniest Brand Twitter Accounts."

 

smart

Senior Copywriter: Dan Brill
Senior Art Director: Spencer Hansen
Copywriter: Gordo

July 2nd, 2013 - World UFO Day

smart has a car called the For Us, a two-passenger mini electric car. For World UFO day, I concepted the idea to have the brand's logo as a crop circle and label it the smart For Them. 

 

 

Red Lobster

Art Director: Kim Yau
Copywriter: Gordo

April 17th, 2015 - National Haiku Day

May 10th, 2015 - National Shrimp Day