Instapump Fury Prototype

Background: The Reebok Instapump Fury is a certified icon of footwear design, made apparent by its induction into the Design Museum of London. The Fury was so futuristic back in 1994 that many still don’t quite understand it. In celebration of its 25th anniversary, Reebok released a faithful reproduction of the iconic ‘Prototype’ edition.

Execution: To add buzz and momentum, we launched an experiential webpage that takes the user through original sketches, side-by-side comparisons between new and old, and a behind-the-technology blog post.

Creative Director: Anastasia Bogdonova
Senior Copywriter: Gordo
Graphic Designer: Nicholas Simmons


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Emails And Mastheads

Senior Copywriter: Gordo
Graphic Designer: Nicholas Simmons
Junior Web Designer: Kevin Kim

COLD WEATHER RUNNING

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Plus Sized Leggings Announcement

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MASTHEAD:

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UFC 35% Off Sale

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