During the 2013 football season, Monday night became much more than game night.
Idea: Use Dunkin' products to reenact a noteworthy first-half play, and then post it to Vine and Twitter before the 4th quarter.
Role: Moved cups and Munchkins inch by inch, frame by frame.
2014 CLIO Sports Bronze - Digital/Social
2014 Shorty Awards Finalist - Best Integration of Social Media with Live Television
2014 Shorty Awards Finalist - Best Brand on Vine
2014 MITX What's Next Innovation Award - Best Integrated Media Campaign
2014 MediaPost OMMA Awards - Best Integrated Online Campaign (Restaurants/Fast Food)
2014 Creative Media Awards - Best Creative