EXPERIENCE

Reebok Boston | Senior Copywriter • Jan '19 - Present

Accomplishments: In March 2019, the email click rate was up for the first time since March 2018 and the click to open rate was the highest it’s been since January 2018.

Media Experience: Digital

ImpactADHD | Freelance Copywriter • Aug '18 - Feb ‘19

Wrote social posts for each week, targeting parents of kids with ADHD and other complex issues

Re-categorized articles for an updated website

Accomplishments: Increased engagement on social by 52% in my first month

Media Experience: Social Media, SEO, Website Management

Epic Signal Chicago | Copywriter • Oct '15 - Dec '16

Clients: Miller-Coors (Keystone Light, Henry's Hard Soda, Henry's Hard Sparkling, REDD'S Apple Ale, REDD's Wicked, Smith & Forge Hard Cider, Coors Peak)

Accomplishments: Established tone of voice for Henry's Hard Soda and Henry's Hard Sparkling on social; led social copy on all brands

Media Experience: Influencer Media, TV, OOH, Digital, Social Media

 

Publicis NYC | Junior Copywriter • July '14 - July '15

Clients: Red Lobster, Meta, Vicks Nyquil & Dayquil, Pepto Bismol

Accomplishments: Meta's "Broken Resolution Blues" campaign (Produced)

Media Experience: TV, Digital, Social Media

 

Hill Holliday Boston | Junior Copywriter  • July '13 - May '14

Clients: Dunkin' Donuts, Harvard Pilgrim, Bank of America, Great Wolf Lodge, Friends of the Public Garden, Liberty Mutual

Accomplishments: Liberty Mutual's "Rise" campaign for the 2014 Winter Olympics (Produced)

Media Experience:  Digital (Web Banners, Facebook), Social Activations, Radio, Mobile, POP, OOH, Live Reads

 

Razorfish NYC | Freelance  Creative • June '13 - July '13

Client: smart

Accomplishments: Conceptualized social media activations for smart. (Produced)

Media Experience: Digital (Facebook and Twitter)

 

Razorfish NYC | Copywriter Intern  • April '13 - June '13

Client: smart, Mercedes

Accomplishments: Conceptualized components for the smart Fun Calculator (Produced), Pitched ideas to Mercedes client.

Media Experience: Digital (Web Application)

 

JWT NYC | Copywriter Intern  • Jan '13 - Apr'13

Clients: Lean Cuisine, Macy's, Royal Caribbean, Hall's

Accomplishments: Developed a Vine video for Lean Cuisine Salad Additions (Produced), Covered Social Media Week for the company blog.

Media Experience: Digital (Vine)

 

Doremus NYC | Freelance Copywriter  • Dec '12 - Jan '13

Clients: BNY Mellon, Doremus, Sanibel Sea School

Accomplishments: Wrote and directed voice talent for the digital holiday card (Produced), Educational copy for an interactive exhibit at Sanibel Sea School. (Produced)

Media Experience: Digital (Video)

 

Doremus NYC | Copywriter Intern • Oct '12 - Dec '12

Clients: VISA, BNY Mellon, Sun Life Financial

Accomplishments: Digital copy for an interactive BNY Mellon iPad ad. (Produced)

Media Experience: Digital (Newspaper Banner)

 

Draftfcb NYC | Copywriter Intern • July '12 - Sep '12

Clients: Oreo, Jamaica Tourism, Busch Gardens, Sea World, Delta

Accomplishments: Researched trending topics/brainstormed ideas for the Oreo Daily Twist (Produced), Wrote taxi top headlines promoting the Jamaica Tourism Board and Delta Airlines. (Produced)

Media Experience: OOH

 

EDUCATION

Miami Ad School | Copywriting  • July '11 - June '13

Syracuse University, School of Information Studies, New York | B.S., Information Management & Technology  • March '10

Activities: Sigma Phi Epsilon (Technology Chair), The Daily Orange (Contributing Writer), Student Peer Advisor, "Null and Void" Sketch Comedy Show (Writer)

 

SKILLS

Adobe Premiere 6

MS Office Suite

User Experience

Digital Copywriting

HTML (Advanced)

Teamwork

Hair Loss

Spelling/Grammar

 

RECOGNITION

2015 Hatch Awards: Bronze - Friends of the Public Garden (Out-Of-Home Campaign)

2015 Appy Awards: Finalist - Friends of the Public Garden (Mapping/Location-Based)

2014 Creative Media Awards: Finalist - Dunkin’ Donuts (Creative)

2014 OMMA Awards: Finalist - "Best Integrated Online Campaign (Restaurants/Fast Food)"

2014 ADC Portfolio Night All Stars: Medallion - Puma

2014 CLIO Sports: Shortlist - Dunkin' Donuts (Digital/Social)

2014 Fab Award: Finalist - Dunkin' Donuts (Social Media)

2014 ADC Portfolio Night: All-Star (Boston)

2014 MITX What's Next Innovation Award - "Best Integrated Media Campaign"

2014 Shorty Awards Finalist - "Best Integration of Social Media with Television" and "Best Brand on Vine"

1995 2nd Grade Spelling Bee Champion

Ads of the World

Creativity Online

Advertising Age

90.9 WBUR - Boston's NPR News Station

Ad Rants

The Boston Globe

Boston Magazine

Bowery Boogie

Brokelyn

The Chive

The Minneapolis Egotist

#1 Reddit NYC

The St. Louis Egotist

Trend Hunter

The Villager